(Work Experience)

Content Producer
Parliament of Singapore - Secretarial Assistant | Oct 2024 - Present

Produce digital content and manage social media for a Member of Parliament across Facebook, Instagram and TikTok. The work spans community stories, campaigns and events, including sports, environmental and climate initiatives.

Key Project: Singapore General Election 2025, independently produced 30+ short-form videos in three weeks, taking each from scripting and filming through editing and final delivery. Content was produced in English, Chinese, Malay and Tamil to reach different language audiences.

Creative Business Manager & Artiste Manager
Hype Records | Oct 2020 - Aug 2024

Led business operations, creative strategy, and content production across media, events, and commercial projects. Managed four artistes, contracts, sponsorships, and brand partnerships, while developing 200+ creative concepts and executing selected projects end-to-end.

Key Projects:
• HYPEWORLD (2022) — Singapore's first large-scale music festival since 2019. Led creative direction and international DJ programming; developed an NFT collection; designed and hand-painted 20+ upcycled banners supporting sustainability initiatives.
• Digital Series — Created original series Careless Whispers S1 & S2 (2021/22), securing five sponsorships. Produced She Can, He Can (2023) with AsiaOne, generating 1.09M+ views across Facebook and YouTube.

Marketing Executive
mm2 Entertainment | Sep 2019 - Sep 2020

• Managed 10+ local and international film marketing campaigns for Singapore releases, adapting international AV assets through subtitling and creative localisation for the local market.
• Coordinated the finalisation and distribution of AV and marketing assets across print, cinema, OOH and digital placements, ensuring materials were accurate, consistent and ready for release.
• Oversaw premieres, press conferences, media kits and campaign deliverables, working with internal teams, external partners, reporters and talent to support theatrical releases.

Selected Film Campaigns: Vanguard《急先锋》(2020), Unhinged (2020), Legally Declared Dead《死因无可疑》(2020), Mr. Zoo: The Missing VIP (2020), Ride Your Wave (2019), A Witness Out Of The Blue《犯罪现场》(2019), and more.

Digital Video Producer
AsiaOne | Aug 2018 - Sep 2019

Directed and produced lifestyle and entertainment content across digital series, events and red-carpet coverage, interviewing local and international talent and adapting content with English and Chinese subtitles for Singapore’s multilingual audience.

Key Project: Buckle Up (2019) — Co-produced, filmed, and edited the 6-episode celebrity interview series, generating 2.35M+ views across Facebook and YouTube.

Co-founder, GetSherious
mm2 Entertainment | Sep 2017 - Oct 2018

Co-founded a female-focused digital lifestyle channel, leading brand development, content strategy and creative direction before its transition into AsiaOne's video division through the 2018 mm2–AsiaOne joint venture.

(Earlier Work Experience)

Creative Producer
Freelance | Sep 2012 - Oct 2017

Produced creative work across entertainment, editorial and public-sector projects, covering video, graphic design, photography and event production.

Key Projects:
• Video Editor & Graphic Designer, Hype Records — Developed posters, key visuals, trailers and promotional assets across broadcast, digital and print for 9 international music concerts in Singapore, featuring Pentatonix, Bazzi, Halsey, Boyce Avenue, Il Divo, Stella Chang and Anuar Zain.
• Video Editor, Red Dot Artiste — Edited video projects for actor Lawrence Wong 王冠逸, including work for Dr. Douxi and Loacker Singapore.
• Editorial Designer, Singapore General Election 2015 — Designed election campaign pamphlets.
• Editorial Designer, 938LIVE — Designed A Slice of Life, Volumes 3 and 4, for radio presenter and producer Eugene Loh.

Film Editor
mm2 Entertainment | May 2016 - Jul 2016

Edited on-set footage for Singapore feature film Take 2《遇见贵人》, working alongside Executive Producer Jack Neo and Director Ivan Ho throughout production.

Producer
Hype Records | Dec 2013 - Dec 2014

Produced music videos and AV assets for artistes across digital and offline platforms.

Key Projects:
• Directed, filmed and edited Taufik Batisah's #AwakKatMane, generating 9M+ YouTube views through end-to-end music video production.
• Designed music CD album artwork and marketing visuals for Taufik Batisah's Fique and Farisha Ishak's Aligned.
• Created promotional assets for international music concerts in Singapore, featuring Il Divo and Siti Nurhalizah.

Video Editor
J Team Productions | May 2013 - Aug 2013

Worked with Director Jack Neo and the production team to develop and edit video content for the launch of JTV, their YouTube channel.

Branding & Promotions (Channel 8) Intern
Mediacorp | Apr 2012 - Sep 2012

Produced social media and publicity content for 9+ Channel 8 Chinese dramas, covering on-set photography and videography, cast interviews, editorial write-ups and live updates. Supported promotional roadshows for drama releases and red-carpet events, including the Star Awards.

Drama Projects: Yours Fatefully《孤男寡女》, Joys Of Life《花样人间》, Poetic Justice《微笑正义》, C.L.I.F. 2《警微天职2》, Don’t Stop Believin’《我们等你》, The Day It Rained On Our Parade《那一年我们淋着雨》, Game Plan《千方百计》, It Takes Two《对对碰》, Beyond《X元素》, and more.

(International Work Experience)

Ski & Snowboard Instructor
International Seasonal Experience | Dec 2024–Mar 2026

Turned a personal interest in snow sports into seasonal professional work across three winters in South Korea, New Zealand and Japan. Worked with international clients and colleagues as a ski and snowboard instructor, adapting lessons to different abilities, environments and conditions while continuing media production projects remotely in Singapore.

Certifications: Ski Instructor (CSIA Level 2, NZSIA Children Level 1, KSIA Level 1) · Snowboard Instructor (CASI Level 1)

Seasonal Appointments: Evergreen International Ski School, Hakuba, Japan (Dec 2025–Mar 2026) · Cardrona & Treble Cone Snow Sports School, New Zealand (Jun–Oct 2025) · JSKI International Ski School, South Korea (Dec 2024–Feb 2025)